Digital Technology Is Changing the Way We Shop
Digital Technology Is Changing the Way We Shop

As many businesses have to shut down their physical brick and mortars people are relying on digital retail. While it seems like a simple idea, there are many transformative ideas that are shaking up the way digital retail works.

Amazon Go experience is also based around technology and the convenience of technology. Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! These stores use computer vision, deep learning, and sensor fusion technology to help automate the buying experience. Customers can do everything they need without physically checking out. Instead everything can be done with the Amazon Go app.

Target is also making shopping easier with their new mobile wallet app. Through the Target mobile app, you can buy and make payments on your Target REDcard. If you happen to be in store, you can scan items to see if there are any additional sales. This gets saved onto your mobile wallet and once scanned will automatically discount sale items.

Virtual reality overlays digitally generated graphics onto the real world with items such as clothes, furniture and even cars. This can be done with an application, googles, or some sort of smart device. Many furniture companies that primarily sell furniture online have already incorporated this technology to show if a particular piece of furniture will fit in your home. This will be an important innovation for digital retail.

Contactless retail has also been an innovation many have always wanted but the current pandemic has shown that it is also needed. This will be one of the most sought after technological innovations that will help digital retail in a very specific way. All of these technologies are making physical shopping more interactive, immersive, and overall more fun. Much of the world loves technology, and incorporating it into everyday tasks and errands can be beneficial for many different companies.

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