Continue to Engage Your Audience Despite Social Distance
Continue to Engage Your Audience Despite Social Distance

Plan, prep, and publish

With so many folks confined to their homes right now, many people are spending more time online. Focus on creating meaningful content that resonates with your audience. Be sure to consider the context and timing, however; not every message is appropriate for every channel.

Here are a few examples of the types of content you could create.

  • Plan social content or drip campaigns that provide audiences with a look at the human side of your business, like a weekly “meet the staff” feature that introduces folks to your team or a behind-the-scenes look at how you make your products.
  • Send a postcard to let your customers know you’re thinking about them and can’t wait to see them again. While you’re at it, you can even plan ahead and create postcards to welcome new customers when you’re open for business again or your new business hours.
  • Instagram stories can be an interactive way to connect with your audience. Try posting a few to show off your upcoming products, discuss your plans for the coming months, or just chat about how you’re doing.
  • If you’re knowledgeable about a certain subject and you’ve always wanted to share what you know with others, now’s the time to start organizing your ideas. You could create a downloadable guide, an ebook, or even a series of helpful (and SEO-friendly) blog posts.

If you find that these (or any other content opportunities you’ve discovered) resonate with your audience, consider adding them to your long-term marketing plans. Any strategies you put into place now will only make your business stronger on the other side.

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